Instagram Advertising
According to the latest data, there were 1.1 million active Instagram users in Sri Lanka, which accounted for 5.4 % of its entire population. If your brand doesn’t have an Instagram presence, it’s missing out on thousands of daily interactions with potential customers.
Build Your Audience in Instagram
Instagram is the second-largest social network by far, with nearly 1.5 billion daily active users. In Sri Lanka, there are 1 million Instagram users in June 2020, with this number increasing by more than 31.9% since this time last year.
Instagram’s popularity is quickly gaining in Sri Lanka, especially among young audiences due to its intuitive mobile user experience and engaged communities. The photo-centric nature of the platform makes it one of the world’s most used mobile platforms. If that’s not enough, being owned by Facebook means businesses that advertise through Instagram have access to the most robust targeting features on the Internet.
Statistics show that 75% of Instagram users take action on ads that they see on their news feed, while over a third of Instagram users have used the platform to purchase a product online. Businesses who create effective ads and target them at relevant audiences have the perfect tool to increase website traffic, conversions, and extend the visibility of your brand's visual content.
Instagram Statistics Sri Lanka 2020
 1.1 Million Active Users in LK
There were 1,150,900 Instagram user accounts in Sri Lanka in June 2020, which accounted for 5.4% of its entire population.
Majority Audience - Male
According to the June 2020 data, the majority of 66.8% of Facebook users of Sri Lanka were male users, and 33.2% of Facebook users were female.
Largest Audience - Age 18 to 24
People aged 18 to 24 were the largest Instagram audience group in Sri Lanka (490,000 users). The highest difference between men and women also occurs within people aged 18 to 24, where men lead by 190,000.
Sources:Â NapolianCat / Digital 2020 Global Statshot Report
Reach the Right People at the Right Time with Business Campaign
We know that most small & medium business owners don’t always have the time or expertise to make Instagram Ads work for them. But with Business Campaign Instagram Advertising, we can not only help drive visitors but leave you with more time for doing what you do best – running your business.
Business Campaign Instagram Advertising Services
Story Ads
With its full-screen, vertical format, story ads are commonly recognised as the most effective form of advertising on Instagram and can be used with either image or video content.
Stories are one of Instagram’s most popular features which, when combined with advertisements, provide an excellent return on ad spend and are ideal for both brand awareness and conversion objectives.
Photo Ads
Instagram is an image-driven platform, users expect high quality, fresh visuals, and non-more so than from advertisers. Photo ads are one of the most effective forms of advertising on Instagram and allow businesses the opportunity to tell their story simply with a clean image and call to action
Carousel ads
Carousel ads are extremely popular for promoting a range of products when a single image just won’t do. This format allows you to swipe and view multiple products or videos in a single ad.
The ability to showcase multiple products in one ad increases the chance of engagement and clicks which isn’t always possible in photo ads. Carousel ads have been one of the most popular ad formats on Facebook for all types of objectives and as such, it’s no surprise to see this format working for advertisers on Instagram.
Video Ads
Video consumption is growing daily; video ads allow you to share videos that are up to 120 seconds long in landscape or square format. Video ads are fun, flexible, and creative opportunities to tell your story to over 1 million monthly active users in Sri Lanka. Instagram encourages advertisers to run video ads with the reward being low-cost reach and cost per views as this helps achieve their strategy of 80% of content to be video by 2021.
Collection ads
You can use the collection to visually inspire and help your audience discover, browse, and purchase products. Tell an integrated story with a product or lifestyle focus, through video, images, or both.
Ads in Explore
Reach people in a discovery mindset by extending your feed ads to audiences who are looking to expand their interests beyond the accounts they follow.
Story Ads
With its full-screen, vertical format, story ads are commonly recognised as the most effective form of advertising on Instagram and can be used with either image or video content.
Stories are one of Instagram’s most popular features which, when combined with advertisements, provide an excellent return on ad spend and are ideal for both brand awareness and conversion objectives.
Photo Ads
Instagram is an image-driven platform, users expect high quality, fresh visuals, and non-more so than from advertisers. Photo ads are one of the most effective forms of advertising on Instagram and allow businesses the opportunity to tell their story simply with a clean image and call to action
Carousel ads
Carousel ads are extremely popular for promoting a range of products when a single image just won’t do. This format allows you to swipe and view multiple products or videos in a single ad.
The ability to showcase multiple products in one ad increases the chance of engagement and clicks which isn’t always possible in photo ads. Carousel ads have been one of the most popular ad formats on Facebook for all types of objectives and as such, it’s no surprise to see this format working for advertisers on Instagram.
Video Ads
Video consumption is growing daily; video ads allow you to share videos that are up to 120 seconds long in landscape or square format. Video ads are fun, flexible, and creative opportunities to tell your story to over 1 million monthly active users in Sri Lanka. Instagram encourages advertisers to run video ads with the reward being low-cost reach and cost per views as this helps achieve their strategy of 80% of content to be video by 2021.
Collection ads
You can use the collection to visually inspire and help your audience discover, browse, and purchase products. Tell an integrated story with a product or lifestyle focus, through video, images, or both.
Ads in Explore
Reach people in a discovery mindset by extending your feed ads to audiences who are looking to expand their interests beyond the accounts they follow.
Reach the People Who Matter Most to You
Location
Target people based in specific locations such as countries, provinces, or cities.
Demographics
Narrow your audience based on information such as age, gender, education, and languages.
Interests
Reach people based on interests such as the apps they use, ads they click on, and accounts they follow.
Behaviors
Define your audience by activities they do on and off Instagram and Facebook.
Custom Audiences
Run ads to customers you already know based on their email addresses or phone numbers.
Lookalike Audiences
Find new people who are similar to your existing customers.
Location
Target people based in specific locations such as countries, provinces, or cities.
Demographics
Narrow your audience based on information such as age, gender, education, and languages.
Interests
Reach people based on interests such as the apps they use, ads they click on, and accounts they follow.
Behaviors
Define your audience by activities they do on and off Instagram and Facebook.
Custom Audiences
Run ads to customers you already know based on their email addresses or phone numbers.
Lookalike Audiences
Find new people who are similar to your existing customers.
Facebook Advertising Plans & Packages
BASIC
STANDARD
PROFESSIONAL
NOTE
1. This is the total number of people we estimate you will reach in your audience, end of the campaign. This has to do with factors like bid, budget, and target audience. The actual reach may be higher or lower than this estimate.
2. This is the total number of potential leads we estimate you will receive throughout the campaign. This has to do with factors like bid, budget, and target audience. The actual number of leads may be higher or lower than this estimate.
Get Inspired by Our Beautiful Instagram Ad Designs
Instagram ad designing is more than just optimized images on a post. It is how your brand establishes authority and communicates your business message – whatever that might be. At Business Campaign, our creative team design beautifully crafted, high-quality, engaging advertisements for your Instagram Advertising Campaign with compliance to Instagram advertising policies and guidelines.
Instagram ad designing is more than just optimized images on a post. It is how your brand establishes authority and communicates your business message – whatever that might be. At Business Campaign, our creative team design beautifully crafted, high-quality, engaging advertisements for your Instagram Advertising Campaign with compliance to Instagram advertising policies and guidelines.
Our Clients
We’ve got a track record of getting results for a wide range of businesses and industries across the island - from small scale business to most respected businesses of Sri Lanka
Tell Us About Your Project
If you have an Instagram Marketing project in mind or would like to say hello, drop us a mail or give us a call. We will apply our experience and knowledge to your question and do our best to come up with an answer that gets you pointing in the right direction.
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